Three years of innovation transformed a franchise reveal into the gold standard for modern game launches.
THE ASK
Build a scalable launch platform capable of growing alongside the Call of Duty franchise and evolving with audience expectations.
THE CHALLENGE
Call of Duty needed a launch platform that could deliver the impact of a major entertainment premiere.
THE EXECUTION
OS Studios built a creator-first ecosystem combining gameplay reveals, live competition, community engagement and large-scale broadcast production. Each year expanded the format, creating increasingly ambitious fan experiences.
THE IMPACT
NEXT redefined how major gaming franchises launch products and became a cornerstone of Call of Duty’s annual marketing strategy.
THE RESULT
More than six million viewers, billions in franchise revenue impact and a format now recognised across the industry.
WHAT WE DID
Developed and evolved the NEXT format across multiple annual releases, expanding creator integration, broadcast scale and audience reach.
