Red Bull wanted Home Ground 2025 to be more than an esports tournament. The event needed to create a memorable destination experience for fans while elevating the atmosphere, presentation and energy surrounding the competition.

Modern esports fans expect more than simply watching matches. They want experiences, community and opportunities to connect with the games, teams and personalities they follow.

OS Studios partnered with Red Bull to develop and deliver an elevated live event experience centred around fan engagement. From venue design and audience flow to community experiences and event operations, every element was designed to maximise energy throughout the tournament weekend.

Home Ground 2025 demonstrated how esports events can evolve beyond competition alone. By focusing on experience, atmosphere and community, the event strengthened fan connection and reinforced Home Ground’s reputation as one of the premier live events in competitive gaming.

Thousands of attendees, significant social engagement and one of the most ambitious editions of Home Ground to date, strengthening its position as a flagship event within the VALORANT ecosystem.

Delivered experiential strategy, event production and fan experience execution, creating a live environment designed to bring players, creators and fans closer to the action.