Introduce Riot’s Soul Fighter universe through a format unlike anything fans had experienced before.

Launch a new Riot initiative in a way that felt culturally distinct and instantly memorable.

OS Studios combined creator competition, physical challenges and live broadcast storytelling into a unique entertainment format that blurred the line between gaming and sport.

The event generated significant engagement and became one of Riot’s most memorable launch activations.

Millions of views, exceptional audience sentiment and widespread community engagement.

Created a live competition inspired by game shows, creator culture and fighting game mechanics.