A cinematic Gamescom activation designed to showcase the future of Azeroth.
THE ASK
Launch World of Warcraft: Midnight with maximum impact at the world’s largest gaming convention.
THE CHALLENGE
Stand out within one of the most competitive entertainment environments on the planet.
THE EXECUTION
OS Studios transformed Hall 8 into a living Warcraft destination. Fans explored immersive environments, experienced new content and connected directly with the team behind the game.
THE IMPACT
The activation generated sustained excitement for Midnight and elevated Blizzard’s presence throughout Gamescom.
THE RESULT
Thousands of attendees, global media coverage and one of Blizzard’s most talked-about Gamescom activations.
WHAT WE DID
Designed and delivered a fully immersive Warcraft experience featuring gameplay, developer interactions and live programming.
