We create for the next generation of fans because we are the next generation of fans – Strategy, Broadcast & Streaming, Experiential, Marketing, & Content – we are your Fan Z Operating System.
Fan engagement and fan experience
We are not just industry experts. We are audience experts. We are culture curators, gamers, sports fans and misfits. We build worlds, grow communities and turn audiences into fans.
Featured
work
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Riot Games Arcane Season 2: The Immersive Launch Campaign
A three-act global rollout that turned a season launch into a playable fan journey, engineered to power Riot’s watch-play loop.
- 48.5MSocial impressions
- 15MVideo Views
- Fan Interactions800K+
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Major League Soccer: Next-Gen Fandom
OS Studios showcased next-gen sports fandom with Major League Soccer – fusing football, gaming, music, and culture to captivate next-gen audiences.
- 554 millionMedia reach
- 10,000In-person attendees
- 9,000New first Party data capture
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Call of Duty: Next 2025
A cinematic, multi-venue franchise launch that unified creators, competition and broadcast into one global moment.
- 250+Creators
- 1M+Live Views
- 3Venues Unified
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Warcraft @ gamescom 2025
A fully immersive 360° Warcraft world that transformed Gamescom into a playable cinematic realm.
- 100+Play Stations
- 1000sAttendees
- Press CoverageGlobal
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Warcraft 30th Anniversary Tour
OS Studios and Blizzard created 3 unforgettable fan experiences, across Europe, US and APAC, under one globally unified celebration of Warcraft’s legacy.
- Europe, APAC & USGlobal Tour
- 12m+Impressions
- AuthenticFan Experience
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Riot Games
Working with the incredible experiential and events team at Riot Games, we produced a global events calendar.
- 75-99%Positive social sentiment score from gamers
- 2.4 millionViews for League of Legends, Soul Fighter Fight Night
- 119,000UGC posts from fans during Valorant Champs Fest
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Call of Duty: Next 2023
The most-watched COD event in history, with 5 million+ viewers tuning in for the launch of MWII
- $1 billionRevenue in first 10 days
- 8 millionUnits sold in first three days
- 4.7 millionStream hours watched
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SHAQ BOWL: SUPERBOWL PRE-GAME
OS Studios and Medium Rare turned the Super Bowl pregame into a 10M+ viewer sensation with the SHAQ Bowl.
- 10 millionLive viewers across social media
- 82 millionSocial media reach
- 18Integrated Sponsors
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DoorDash: STAY IN YOUR GAME
Gamers are now DoorDash’s fastest-growing pool of customers and its most frequent users.
- 12 MillionGamers ordered DoorDash
- 250+ millionImpression across platforms
- 3.5 millionViewers for a single Fortnite event
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The most powerful sports, gaming and entertainment collective on the planet.
OS are part of Project Worldwide. With offices in 42 international markets, Project Worldwide crafts inimitable fan engagement campaigns across sports, gaming and entertainment. From Pepsi, TikTok and the NBA, to Williams F1, Elton John and Activision Blizzard, we harness the strength of all Project Worldwide agencies to deliver unforgettable, culture-shaping experiences.