A cinematic franchise launch that united creators, competition and broadcast into one global entertainment moment.
THE ASK
Reinvent the Call of Duty reveal and transform Black Ops 7 into a creator-driven launch event capable of engaging fans, creators and media worldwide.
THE CHALLENGE
Traditional reveal events no longer matched the scale and cultural relevance of one of the world’s largest entertainment franchises.
THE EXECUTION
OS Studios transformed Las Vegas into a living Call of Duty world. Across multiple venues, creators gained hands-on access to new content while competitive players, media and fans experienced a connected narrative through immersive environments and live broadcasts.
THE IMPACT
NEXT became the benchmark for modern gaming launches, helping drive engagement, anticipation and one of the franchise’s strongest launch periods.
THE RESULT
The largest Call of Duty launch event ever produced, generating record creator participation, global coverage and millions of live views.
WHAT WE DID
Designed and delivered a multi-venue experience connecting NEXT, CODE Bowl and WSOW through one unified broadcast and event ecosystem.
