Workday wanted to increase audience engagement during Rising by delivering more content, faster and across more channels than ever before.

Workday Rising generates huge volumes of content across keynotes, sessions and customer experiences. Capturing and distributing that content in real time required an entirely new production model.

OS deployed a large-scale production operation combining live broadcast teams, editors and content specialists. While keynote sessions were still happening, highlights were already being published across social channels and digital platforms, ensuring continuous audience engagement throughout the event.

The event evolved into a year-round content resource while dramatically increasing Workday’s ability to engage audiences beyond the conference floor.

More than 450 content assets delivered in a single week using over 50 cameras and 20 editors.

Built and operated a high-volume content production ecosystem capable of supporting live broadcasts, social content and rapid-turnaround editorial delivery.