Salesforce needed to extend Dreamforce beyond the physical venue, creating a digital experience capable of reaching dramatically larger audiences while generating valuable engagement data and content assets

Dreamforce attracts tens of thousands of attendees in person, but Salesforce wanted to engage a far larger audience without losing the energy and impact of the live experience.

OS developed a content-first production model capable of serving both live and on-demand audiences. Across multiple days, the team captured, edited and published hundreds of content assets while supporting the Salesforce+ platform and broader marketing ecosystem. More than 440 VODs were produced, creating a library of content that continues generating value long after the event concludes.

Dreamforce evolved from a physical conference into a global digital destination, helping Salesforce reach dramatically larger audiences while generating actionable audience insights and marketing value.

25x greater audience reach, more than 440 on-demand content assets and one of the most sophisticated event content ecosystems in the technology industry.

Delivered livestream production, content capture, post-production workflows and content distribution across the Dreamforce ecosystem.