DoorDash appointed OS Studios as its Gaming Agency of Record and challenged the team to create an authentic connection with gaming audiences across both B2B and consumer channels.

Gaming audiences are highly selective about which brands they welcome into their communities. DoorDash needed to earn credibility rather than simply buy visibility.

OS Studios created a cyberpunk-inspired travelling activation that appeared at major gaming festivals throughout the year. Alongside experiential programmes, the team developed the successful Battle of the Brands tournament, creator content initiatives and marketing campaigns designed specifically for gaming audiences.

DoorDash Gaming became one of the most successful non-endemic gaming initiatives in North America, creating meaningful connections between the brand and millions of players while delivering measurable commercial results.

12 million orders, 250 million impressions, thousands of direct fan interactions and national media coverage including front-page coverage in The Wall Street Journal.

Developed DoorDash Gaming from the ground up, creating live activations, tournaments, content campaigns and experiential programmes throughout the year.