Building one of the world’s most successful music livestream ecosystems across multiple continents and millions of fans.
THE ASK
Transform Ultra’s live broadcasts into a year-round fan engagement platform capable of growing audience, reach and loyalty around the globe.
THE CHALLENGE
Ultra operates across multiple continents and stages, requiring a broadcast ecosystem capable of serving global audiences while maintaining premium production quality.
THE EXECUTION
OS developed the creative and production strategy behind UMF TV, producing multi-stage livestreams, documentary content, backstage programming and year-round digital storytelling. Remote production workflows from Amsterdam enabled efficient delivery at global scale.
THE IMPACT
Ultra became one of the most successful digital music brands in the world, extending its reach far beyond the festival gates.
THE RESULT
Audience growth from 50,000 to 1.7 million subscribers, more than 20 million views in a single festival weekend and a 3,300% increase in fanbase growth.
WHAT WE DID
Delivered creative strategy, production, broadcast operations, content programming and audience growth initiatives across the Ultra ecosystem.
