A global livestream series that combined music, technology and philanthropy to reach audiences worldwide.
THE ASK
Connect a global audience around a charitable initiative while producing large-scale broadcasts from some of the world’s most iconic locations.
THE CHALLENGE
Each location presented unique technical, legal and production challenges while still requiring a consistent global viewing experience.
THE EXECUTION
OS combined remote production and on-site delivery teams to support broadcasts from Miami, New York, Paris, Dubai and Abu Dhabi. Audience participation was integrated directly into the livestream experience, creating a stronger connection between artist and fans.
THE IMPACT
United At Home became one of the defining livestream initiatives of its era, demonstrating how music could unite audiences across continents for a shared cause.
THE RESULT
Millions of viewers, global media coverage and a landmark fundraising campaign spanning five international destinations.
WHAT WE DID
Created the livestream strategy, production workflows and audience engagement experience across multiple international broadcasts.
