A cinematic product launch that blended live performance, technology and storytelling from the New York skyline.
THE ASK
Reveal Samsung’s Galaxy Edge through an experience capable of capturing global attention and reflecting the innovation behind the device.
THE CHALLENGE
Modern product launches compete for attention against every other form of entertainment. Samsung needed a moment people would actively choose to watch.
THE EXECUTION
OS combined cinematic live production, music performance and large-scale livestream delivery to transform a product reveal into a premium entertainment experience. The production leveraged one of New York’s most iconic locations while creating content optimised for both live and social audiences.
THE IMPACT
The launch demonstrated how entertainment, music and technology can combine to create launch moments that extend far beyond traditional product marketing.
THE RESULT
More than 31 million views, 52 million impressions and a launch moment that combined technology, entertainment and culture.
WHAT WE DID
Produced a premium live cinematic broadcast featuring Doechii and a multi-camera production staged at The Edge in New York City.
