ICC needed a global partner capable of supporting one of the most complex international football properties ever assembled. Across Europe, Asia and North America, the tournament required consistent content production, broadcast distribution and fan engagement at scale.

The ICC wasn’t a single event. It was a month-long international football property spanning multiple continents, clubs, venues and audiences. Maintaining consistent quality and engagement across every touchpoint required a fully integrated approach.

OS Studios designed and managed the tournament’s broadcast and content infrastructure from end to end. We distributed world feeds globally, managed content workflows, deployed on-site crews, developed social programming and created a year-round content engine capable of serving fans, media and partners simultaneously.

The ICC became a blueprint for how international sporting properties could combine live events, digital content and fan engagement into one connected ecosystem.

Increased social content output by 573%, grew impressions by 1,669% and contributed to a 34% increase in ticket sales while supporting one of the world’s largest football properties.

Delivered social broadcast distribution, content operations, digital strategy, social media management, content creation and on-site production across the entire tournament ecosystem.